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Creative Consultation

How can creative support improve your projects?

Creativity is a powerful asset in any innovative effort. When properly harnessed it can inspire people, clarify the message, and cut through the noise of a fast-paced world. Creatively packaged product firmly communicates intelligence, merit, and purpose. For many a creative element adds a final touch that imbues a product or service with a polished impression that distinguishes an item with a mark of quality.

A female healthcare worker comforts a male healthcare worker
Story Support for "An Army in Skirts": Over 150,000 women served in the Women's Army Corps (WAC) in World War II. Although the majority of WACs were assigned to duties in the United States, several thousand received overseas assignments. More than 7,600 WACs served in the European Theater of Operations (ETO), mostly as communications workers, stenographers, typists, and clerks. Only 8 percent worked in jobs considered unusual for women such as mechanics, draftsmen, interpreters, and weather observers. Frances Debra Brown was a draftsman at American headquarters in London and Paris, where she worked on classified material. Purchase Link

How can we invigorate our idea?

Context and content are the building blocks for crafting messages and products that people want to celebrate. Adding a meaningful creative element to a project increases the likelihood that people will respond on a deeper level. When done well creative elements help cut through the noise and improve the reach and efficiency of the intended message.

Brand Management

Creatively managing a brand is a great way to energize customers and staff. Developing a brand around a well-organized plan can also streamline other operational aspects of the organization. PI can evaluate your organization's branding and recommend how to align your brand management plan with your strategic goals.

Content Creation

Many individuals and organizations need to inform, persuade, and entertain. Starting from scratch can be difficult, especially if there isn't enough time or staff to complete the project.

Pearson Innovation can research the demand for various types of content and recommend the best formats for a given topic or concept. In addition to providing direction for creative content, PI can also provide fact checks with references as well as content templates, script copy, infographics, and other visual aids.

Story Support

Some of the very best innovations have been new ways to share and tell our stories. Pearson Innovation has developed a comprehensive method to invigorate the true story of the historical figure of Frances DeBra Brown.

Using modern tools and platforms it is possible to help even unknown authors reach a much wider group of fans. Story support provides cooperative creative content to engage people who may not regularly purchase story content from available sources. This can include custom social media posts, new graphical content, and a stand-alone digital web presence.

Product Design

Creating a new product can be a long process, but redesigning an existing product can revitalize a product built with solid technology. PI provides research-driven confirmation for product features and valuable end-user feedback.

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